Each year in March, to celebrate Women’s History Month, we launch a new collection of Women’s Empowerment apparel.
When we first started these launches, the idea of being a “girl boss” was the entire movement at the time, and there was a strong societal focus on hustle, achievement--based culture. I think we can all agree that, over the last several years, our perspectives and how we want to spend our time has changed a lot.
I wanted this year’s collection to also be a reflection of the shifts we’ve been feeling lately; to slowwww down, enjoy the moment, and celebrate the beautiful softness of womanhood. Often, I think we see our softness as weakness, and I want to change that. There is strength in being kind, gentle, and understanding. There is beauty in being still, calm, and sitting with your feelings.
This year, let’s celebrate womanhood by allowing ourselves to embrace the softer side of things.
